Equator Pure Nature names Jiraroj Lanchanavanich to advisory board

Equator Pure Nature has added Thai manufacturing and technology executive Jiraroj Lanchanavanich to its Advisory Board as the Pipper Standard brand pushes further into Asia and international markets. The company says his experience in automation, factory operations and quality control will help it scale production of its pineapple-fermentation-based consumer products.

Why it matters: - Equator Pure Nature is trying to scale a patented natural-product platform across more markets and product lines. - Jiraroj Lanchanavanich brings hands-on experience in manufacturing automation and operations, which could help the company expand without losing product quality. - The appointment supports Pipper Standard’s push into home care, laundry, personal care and pet care categories.

What happened: - Equator Pure Nature, owner of the Pipper Standard brand, appointed Jiraroj Lanchanavanich to its Advisory Board on Aug. 20, 2026. - The company said the appointment is meant to support international growth. - Lanchanavanich is CEO of Standard Manufacturing Co., Ltd. and Garguar Lab Co., Ltd., and an independent director of RATCH Group Public Company Limited. - At Standard Manufacturing, Lanchanavanich has served as CEO since 2001.

The details: - Lanchanavanich led Standard Manufacturing’s shift toward modern technology and automation. - SAP featured Standard Manufacturing for using smart robotic software to improve efficiency. - Equator Pure Nature said Lanchanavanich will help improve factory operations, supply chain management and quality control as production grows. - The company’s products are built around Peter Wainman’s globally patented pineapple-fermentation technology. - Pipper Standard currently sells natural home, laundry, baby, personal and pet care products in more than 15 markets across Asia. - Equator Pure Nature is headquartered in Bangkok.

Between the lines: - The move signals that Equator Pure Nature is treating manufacturing scale as a core part of its growth strategy, not just brand marketing. - The company appears to be leaning on experienced operators to support a transition from niche natural products to broader consumer distribution. - Advisory board additions also reinforce the company’s pitch that its technology-led model can compete in mainstream consumer goods, not just wellness niches.

What's next: - Equator Pure Nature is expected to keep expanding production capacity as demand grows. - The company is also likely to deepen its international push, especially in Asia, where it sees room for more adoption of Pipper Standard products. - Lanchanavanich’s role will likely focus on operational discipline as the company adds volume and new categories.

The bottom line: - Equator Pure Nature is bringing in manufacturing expertise to help turn patented pineapple-fermentation technology into a larger consumer products business.